Rebecca – Marketing Manager at Outdoor Influence

Meet Rebecca – Marketing Manager at Outdoor Influence

Rebecca is the creative force behind the brand presence at Outdoor Influence. As our in-house Marketing Manager, she leads everything from content strategy and social media to public events and community engagement. Her work ensures that the stories behind our projects—and the people behind them—are seen, heard, and remembered.

A Charlotte native with a sharp eye for design and a passion for data, Rebecca graduated in May 2023 with a Bachelor of Science in Business Administration, majoring in Marketing with a concentration in Analytics. Her background blends both creativity and strategic thinking, allowing her to develop campaigns that not only look great but deliver measurable results. Whether she’s planning our next social media rollout, producing behind-the-scenes video content, or coordinating promotional events, Rebecca plays a key role in helping Outdoor Influence connect with its audience both online and in the real world.

What makes Rebecca stand out is her ability to communicate our company’s mission through engaging, authentic storytelling. From showcasing finished outdoor living projects to highlighting the people and process behind them, she ensures that every piece of content reflects the craftsmanship and care that Outdoor Influence is known for. Her work builds trust, drives awareness, and helps prospective clients get a real feel for the Outdoor Influence experience before they even make contact.

Outside of her role in the office, Rebecca is a passionate explorer—of both places and culture. She’s an avid traveler, with recent trips taking her along the stunning Amalfi Coast in Italy and across Spain, where she soaked in the architecture, cuisine, and rhythm of each city. Travel fuels her creativity and gives her fresh perspective, often inspiring the look and feel of the content she creates back home.

When she’s not planning campaigns or curating our Instagram grid, you can often find Rebecca out enjoying all that Charlotte has to offer. She loves thrifting for vintage gems, hiking local trails, and discovering new live music venues. One of her favorite spots in town is The Fillmore, where she often catches concerts with friends. She’s also a big fan of South End, frequently exploring local coffee shops, small businesses, and community events that inspire her professionally and personally.

Rebecca’s influence at Outdoor Influence goes far beyond marketing. She brings energy, style, and intentionality to everything she touches—whether it’s a social reel, a public pop-up event, or a new branded campaign. Her work not only elevates how the company is seen but strengthens how we engage with the people we serve.

With Rebecca at the helm of our marketing efforts, Outdoor Influence continues to grow as a recognizable, trusted name in outdoor living across Charlotte and beyond.